• A$200

• 20 designs

• 7 designers

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Packaging Design Brief

We are an organic food & natural food retailer and wholesaler based in Sydney called 'Honest to Goodness.' We need a design for our plain recycled cardboard shipping boxes which represents our brand.

These plain boxes simply have our products inside and are shipped all around the country to our customers.

The aim is that all boxes which leave our warehouse are branded with our company details and represent our brand. Our brand is:
- earthy
- organic
- sustainable (i.e use all recycled/natural materials etc)
- fun, not too serious
- wholesome

We have 4 different sized boxes, but just require 1 design to re-size onto all formats. The specifications of the box to work this design off is 460MM X 430MM X 300MM, and we are only printing on 4 panels (each side of the box), so leave the top and bottom blank.

The design will be black print only onto the cardboard, so no colour used.

Industry/Entity Type

Shipping

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Details which must be included in the design:
  - Our company logo
  - website: www.goodness.com.au (bold the 'goodness' part of the website)
  *Company logo and website to please appear twice on design (i.e. 2 different sides)
  - Return Address:
  "Honest to Goodness
  Unit D1, 46-62 Maddox Street Alexandria NSW Australia 2015
  Phone: 02 8310 1800"
  - arrows pointing upwards (to indicate 'right side up' for box)
  
  Our company fonts are 'Verdana' or 'Helvetica Neue' so if both or either of these could please be used throughout. No other fonts to be used.
  

Nice to have

• Apart from the 'must have' things, we do want our boxes to be a bit creative and even 'left of centre,' and represent our brand image. So whether it is a quote about recycling or organic food, or a fun tip/fact, something which represents our company message.
  

Should not have

• keep it simple. We are only printing in black, so no colour and avoid huge images etc.
  Must use fonts listed above, no other fonts to be used please.

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Files

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