New Diamond Engagement Ring Retailer Needs a Logo Design

Winner
Contest winning design

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This customer received 164 logo designs from 42 designers. They chose this logo design from Sleeping Sun as the winning design.

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Logo Design Brief

We need a logo design for a new company called "Rings & Bands" and our tagline is "Forever begins here".

We are a retailer of luxury private label diamond engagement rings and wedding bands.

We would like to see designs with vivid colors but mostly open to the designers' creativity.

The final design should communicate connections.

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Updates

Dear designers, Thank you all for your contribution so far. I thought I should highlight again that I am VERY partial towards illustrations so please, designs with full illustrations and vivid colors as mentioned in the brief will get prefence. All the best and thank you for the work put in so far. Truly appreciated and I look forward to seeing more. Kind regards.
Added Friday, August 22, 2014

Project Deadline Extended
Reason: Dear designers, Thank you for the effort so far. I have received some designs and asked for some changes to be made and I imagine a few more days will be needed to redesign. This is a hard and final deadline. Thank you all so very much for the effort put in and all the best. Kind regards.
Added Saturday, August 23, 2014

Dear designers, I've uploaded two logos to help with font and color direction. Vivid, vibrant colors and fun font. If you choose the "Thomas Sabo" design route, then a dark background is preferred If you choose the other uploaded one, a fun color and font like that is preferred. I hope this helps with design direction. Thank you
Added Saturday, August 23, 2014

Dear designers, Thank you all SO much for all your work and effort. This contest is now closed and I am having my friends look it over to help make a selection. I will choose a winner thereafter which is tomorrow (Thursday). Thank you all so much. Kind regards.
Added Wednesday, August 27, 2014

Thank you everyone for all your work, time and effort. Everyone pitched in and the winning design has been selected. Thanks again.
Added Thursday, August 28, 2014

Target Market(s)

Working class adults aged between 25 to 50 who are upwardly mobile, social and looking to get married.

Industry/Entity Type

Wedding

Logo Text

Rings & Bands


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Other font styles liked:
  • Helvetica, Calibri or any other interesting font. I am open but nothing too cursive so the logo can be visible.

Colors

Colors selected by the customer to be used in the logo design:

b768aa
cadf82
6b449b
ec1f27
f04a50
ffffff
1b1b1b
474747
00a88f

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The tagline must be incorporated

    Huge preference for illustrations.
Nice to have
  • Logo could have diamonds or rings incorporated in an understated way. If not present, it's not a deal breaker.
Should not have
  • I'd prefer not to have fonts with excessive cursive look.

Files
Download all files - 0.1 MB
JPG
Payments
1st place
US$280
Participation payments x 2
US$20
Total
US$320

Project Deadline
27 Aug 2014 00:46:04 UTC
Language

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