• US$150

• 14 designs

• 6 designers

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Postcard Design Brief

We visited 100 Steelers bars last fall in the 32 NFL markets. We just published a book - Always a Home Game: Our Journey Through Steelers Country in 140 Days. We want to send a stack of post cards to each bar to sell books to the Steelers fans that gather in each bar for GameDay. We want to hold a contest to fly one fan (plus guest) and one bar owner (plus guest) to Pittsburgh to see the Steelers play at Heinz Field. The purpose of the card is to build excitement for the contest, but the most important thing is that we send potential customers to the website to buy books. The website is alwaysahomegame.com - where we sell shirts and books. We started with a local designer and were not impressed (see attached) so we looked to design crowd.

Target Market(s)

We think the target is a woman that is buying the book as a holiday gift for a male.

Industry/Entity Type

Build

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The cover of the book should be a key design element - we only make money if we sell the book and t-shirt.

Should not have

• This post card will NOT be mailed, but handed out in the bars. We do not need to follow US Post Card mailing templates.

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Files

Download all files - 4.5 MB