Spa Logo Design Project

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This customer received 185 logo designs from 35 designers. They chose this logo design from STUDIO 8 as the winning design.

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Logo Design Brief

We need a logo design for an established boutique spa. The Windham Spa is privately owned and operated spa for men and women, specializing in therapuetic massage, skin care and an assortment of other holistic and medically based therapies. We are located in a small ski town in upstate NY with a great outdoors scene and artistic presence. The general atmostphere of the spa is European and elcectic/shabby chic with random modern flair (I am Swedish), so I would like the logo to reflect the unique atmosphere created.

I'd like the text to be able to stand alone from the rest of the logo and vise versa.

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Updates

Hi everybody!


Thank you for submitting your preliminary designs. I like what I see , but I think I have not been communicating my vision properly. I have added several new links to logos and brands that I like in the "must haves" and  "nice to have" to add a little more detail on what I would like.

Thank you!

Regards,

Antonia

Added Wednesday, November 28, 2012

Target Market(s)

35-55 yrs professional, artistic, athletic and worldly men and women with expendable income.

A good portion are ski tourists, too.

Industry/Entity Type

Boutique

Logo Text

The Windham Spa .... (optional)- a boutique spa for Men & Women


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - Negative space appeals to me.
    - " The Windham Spa"
    -flow, movement

    http://www.lexiafrank.com/#/tampa-portrait-and-wedding-photographer/
    - I really like the font and assymetry of this logo, take away a couple of the big swirls and curls.

    http://blog.cafeevoke.com/
    -I love the color of the background here


Nice to have
  • a single letter within that stands out as a design element.

    An eye catching color play on a single letter or word.

    Fluidity/movement/airy

    I am looking for a "wow/sigh of relaxation/inspiration/transcending" vibe... (my apologies if this seems confusing)...

    Here are several other high end spas we relate to that I appreciate their logos simplicity, but would like more of an artistic edge and elegant side, too.

    http://www.mayflowerinn.com/spa.php
    - too safe, but nice and easily recognized
    http://us.eminenceorganics.com/
    - simple but elegant
    http://www.plantogen.com/
    - nice flow, simple, a little too modern though
Should not have
  • orchids, buddhas, asian motifs, typical spa theme of a body silhouette, stacked stones etc.


Files
Download all files - 4.7 MB
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
13 Dec 2012 23:29:52 UTC
Language

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