A Fleet Conversion Program that converts fleets to use clean emission vehicles like electric cars
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This customer received 21 logo designs from 10 designers. They chose this logo design from QuattroCreative as the winning design.
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Logo Design Brief
http://www.enterprisecleanfleet.today/
Attached are a few images for inspiration of imagination ---- please be free with ideas ---- we are open...
Like the Key Idea of Image titled "Clean Fleet Keys"
Like the ROAD with CLEAN BLUE SKY in the attached LOGO
HOWEVER --- Please submit FRESH, SAVVY IDEAS!!!
CLEAN AIR due to REDUCED GHGs, Cheerful, Optimistic, Purposeful, Transformational Change, Crisp, Simple and SMART
Text considerations: Modernistic, Futuristic, Minimalistic, Clean...NEW School not OLD School....
Target Market: 70 largest Utilities in North America and their Key Customers, Professional Associations of EDTA, EPRI and EEI; Government Agencies - DOT, DOE, EPA, DOD; All Companies who own or manage Fleets; Certified Energy Managers; Political Leaders at Municipal, State and Federal Levels
Updates
Thanks to all designers for the initial submissions!
FYI, over the upcoming few months, our team will need a number of infographics created as well....and one instructional video on our program plus an educational video on the facts driving our core purpose..... We also envision a calculator of sorts ---- Presently we are enrolling clients fleets into our program which commences officially January 2015. So, we will need a calculator and a tracker that is visually crisp.... The calculator? If you enroll XXX number of vehicles into the program and drive YYY miles on average per year, your fleet reduces Greenhouse Gas Emissions by ZZZ tons. The tracker? To be updated quarterly during Year 1, then monthly thereafter... AT Clean Fleet Today, presently we have enrolled XXX number of vehicles which were driven YYY miles in Q1 2015 which has reduced the atmosphere of ZZZ tons of GHG and is the equivalent of planting AAA acres of trees....
So, What's the point? This could be a long term relationship with the winning designer......
Please BE OPEN and FRESH with ideas and not constrained imaginatively by the few logos we liked....
Good luck! We are excited about the prospects and developing a creative relationship with someone hip, trendy and savvy....
Added Saturday, August 23, 2014
Industry/Entity Type
School
Logo Text
Clean Fleet Today
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Modern like the TV Series EXTANT or Almost Human
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.