• US$240

• 113 designs

• 53 designers

---

Logo Design Brief

Our company is currently undergoing a complete web redesign, and naturally, by beginning with the logo. G1G.com is a travel insurance consolidator. Our current logo (which can be found on the top left corner of www.g1g.com) has had great branding success over the years thus we do not want to re-invent the wheel but only modify our current logo. We are a fun company and wish to convey this through our mark. Here is the direction we wish to take with the new mark:

* remove the character with the briefcase and simply go with G1G.com as the main mark.

* the new logo should integrate a paper airplane into the logo. This is really where the artists/graphic designers creativity can shine. how does the paper airplane interact with the g1g.com mark etc. is going to be interesting and crucial challenge to the logos success.

* the "1" in G1G.com (go one global inc) is often confused by customers as an upper case "i". So in the redesign of our logo this will have to be considered and a strong effort must be made to insure the 1 as clear and distinguishable as possible.

* we would like the new logo to be modernized, perhaps by making more sleek, thinner. only slightly modify though. Again, let me reiterate, we do not want to fully change the original mark to drastically but enough to accomplish a more modern, sleeker and smoother feel but not enough so people think its a new company.

* we would like to keep the same color palettes as the current mark. But again slight variance is ok and could aid in accomplishing the goals of the redesign if done strategically.

* the slogan "Insuring Humans, Bags, and the Journey's they take, Since 1985" can just be placed without quotes (") underneath subtle and is not an important factor. We will only be using that tag line sometimes and are really concerned with the logo (g1g.come w/ paper airplane).

Best of luck and feel free to contact with any questions.

Industry/Entity Type

Travel

Logo Text

G1G.com "Insuring Humans, Bags, and the Journey's they take, Since 1985"

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.