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Logo design for boutique yoga studio
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This customer received 227 logo designs from 40 designers. They chose this logo design from TSEdesign as the winning design.
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A$320
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227 designs
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40 designers
Logo Design Brief
Looking to re-brand our existing logo. We are a boutique yoga studio called BLOOM YOGA ROOM offering a variety of yoga styles for people young and old. We have pregnant ladies, babies, kids, teens, seniors and pretty much every kind of person in between. We believe yoga is for everybody and want our logo to reflect that. Our currently logo is mostly pink which unfortunately doesn't attract too many men, so we are looking to change that.
We would like incorporate a lotus mandala perhaps with an OM symbol or perhaps a yoga posture into the design. The circular design of the mandala to represent community and togetherness, something we aim to do through our classes.
We are looking to use colours such as green, purple & blue to appeal to a broader range of clients, but still reflect the colours of a lotus flower. Our current logo is attached for your reference as well as a screen shot of the website in progress with the colours we are hoping to incorporate. I have also included a few 'inspirations' of colour and other logos which appeal. Although we are a contemporary studio, we want to convey a feeling of connection to the rich history of yoga by using a lotus mandala.
In addition to a logo we would also be looking for a DL flyer design to include our timetable and a description of classes. We are able to provide photographs for use in the design of the flyer.
Updates
Project Deadline Extended
Reason: The designs submitted thus far have been somewhat generic and not necessarily in line with the brief, we have updated the brief with additional files and information so that we can hopefully get something more suited to our liking.
Added Thursday, September 04, 2014
Some of the designs submitted have been good, but it seems like a lot of them are very MODERN, we are looking for something a little softer, more elegant. We have included a paisley lotus design for some inspiration. We are also NOT wanting PINK! Our current logo is pink, so looking to steer away from this colour.
We do appreciate all the designs that have been submitted so thanks for taking the time to do so.
Added Thursday, September 04, 2014
Project Deadline Extended
Reason: Still deciding on a final design
Added Thursday, September 18, 2014
Target Market(s)
We are looking to expand into a more unisex market - so NOT pink...something that appeals to both males and females with neutral colouring.
Industry/Entity Type
Boutique
Logo Text
bloom yoga room
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- retro style font, softly scripted fonts are okay also
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A lotus flower and OM (AUM) symbol included. Either a lotus mandala or a paisley design of a lotus flower. the word YOGA to stand out. We would like to be able to use the design on it's own (i.e. without words) or with words.
Nice to have
- our tag line: begin from within
Should not have
- No PINK colours! Redesigns similar to the existing logo.
