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sustainable environment planning
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This customer received 171 logo designs from 35 designers. They chose this logo design from M.CreativeDesigns as the winning design.
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US$160
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171 designs
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35 designers
Logo Design Brief
We are a residential home builder incorporating all disciplines of "ecologically friendly" building efficiencies; to include Geothermal, rigid spray foam insulation, Low-E glazing, and LED lighting. Our primary building territory is in North West Philadelphia, PA near the Wissahickon Park system. Not only do we build SMART efficient homes, we Design, Develop, Deliver beautiful chic homes.
Tag lines are -We build tight. We build right; We bring you the earth. You live in it; We build the dream. You live in it.
Updates
Project Deadline Extended
Reason: I did not select a winning logo design before leaving for my family vacation and would like to resume this project. I will update the brief with more details as I did not do this in the beginning and hope to attach an image for ideas. Thank you!
Added Wednesday, October 01, 2014
Hi!
I just updated the brief with an image of an M & W letter logo I have in mind. I am looking forward to new designs your creative minds come up with.
Thank you so much!
Sincerely,
Ria
Added Wednesday, October 01, 2014
I added another attachment updating the brief again. These are sketches I made to help illustrate what we are after; hope these help and spark ideas!
Added Thursday, October 02, 2014
Added Benjamin Moore colors Essex Green and Deep Royal to the description for color theme guide.
Added Thursday, October 02, 2014
Target Market(s)
Real estate brokers. Home buyers aged 25 to 65. Fine skilled interior designers and hand craftsman in the residential building trade of homes sold between 650 to 3.1 million.
Industry/Entity Type
Environment
Logo Text
Letters M and W, with Morgan & Ward Endeavors
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Capital letters M and W laid on top of one another (to look like an equestrian fence gate / fluted columns). Morgan & Ward Endeavors in an ellipse with center logo. Traditional style font with a chic flair layout.
Nice to have
- Could possible use a leaf, gabbled roof or a geothermal symbol to show we are eco builders.
Should not have
- Designers should not use tools of the trade. Do not make it appear cookie-cutter cute or star wars very modern looking.
