• C$160

• 77 designs

• 35 designers

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Logo Design Brief

I'm a start-up and in need of a simple, classy professional logo. The name is LEFT, it stands for Life, Estate and Family Traditions. The brand is a serious brand (in estate planning) yet needs to be friendly and feel appealing to both men and women; needs to feel big.

LEFT is an online company that will bridge a gab between estate planning and death care. Its a web service that's secure and private for families that will share important estate documents, big life moments and family traditions.

I like the clean, simple font ideas with small icon designs (although just font is fine). The design needs to come across as friendly. It's less of a bank type/financial type, more Facebook, twitter, Channel or like Linked-in or ancestry.com

Target Market(s)

30-50 year olds, both men and women. These people currently online bank and have at one point in their life used social media- they be off of social media now, but they know about it. They are professionals and working class individuals, more working class than professionals.

Industry/Entity Type

Bank

Logo Text

LEFT

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Requirements

Must have

• In terms of colour. I would like a progressive colour i.e. not pastel (or any grandparent hue), it should be affable, friendly and appeal to both men and women.
  
  I would also like to see the font is both white, then in black.