• US$340

• 109 designs

• 15 designers

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Logo Design Brief

Think of an abstract logo. Maybe even forget that it is for iced coffee - just a really awesome piece of art.

In the order of importance:
1) The logo itself
You can win this contest with just a beautiful logo. Don't "freeze up" on me if you can't think of #2 or #3. :)

Bonus:
The iced coffee will be in little brewing bags that you just throw into water for 24 hours. Cleanup is easy because you just lift the pod/bag out and compost it.
2) Cool name for the iced-coffee brew pod thingys

3) The brand name of the iced coffee
Preferably just one modern word. Something abstract.

Target Market(s)

Educated coffee drinkers, both at farmers markets and whole foods

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The LOGO:
  An easy to remember logo and name - modern / abstract. Can be mythical, an animal, an abstract shape unrelated to coffee as you know it, or anything modern. can be an abstract japanese symbol, or just a cool shape.
  
  (not to box you in, but ideas like yeti (the creature) come to mind, arctic bunnies, cold japanese mountains, icebergs, variations on eco-friendly nature, icicles, various international words/symbols for cold)
  
  Abstract shapes like geometric stuff - making my brewing process seem ultra cool and modern are really good too.
  
  
  

Nice to have

• (spoiler alert - you may not want to color your mind with this example)
  also, please don't copy this design, but here is a competitor in my space http://www.chameleoncoldbrew.com/
  (showing you how "fun" logos can be, with animals)
  
  Give those coffee filters a hip name. like if your logo is a kangaroo, it could relate to the kangaroo pouch.

Should not have

• If you use an animal, don't make it look like a real line drawing of that animal - get creative and somewhat abstract with it - patterns / colors.
  
  Logo should not be a variation of a coffee cup - especially one with steam coming off of it - think abstract / modern instead.
  
  Should not look like a south-american dude picking coffee beans while towing a mule behind him.
  
  Should not have hot-steam coming off of it. We are cold brew. Cold - frio - chilled, etc.
  
  Logo should have no association with any instant coffee. This is slow brew - 24 hours.