• US$320

• 125 designs

• 26 designers

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Logo Design Brief

We are creating the Corporate Identity for a wealth management company based in Dubai called Trucial Capital.

The company will be managing the investments of high net worth individuals in the GCC region. Clients tend to be Amiable and Expressive by personality type, as defined by models, (http://www.softed.com/Resources/Docs/SSW0.4.pdf) so the company identity is very important.

The design should communicate quality, luxury, dependability and a relevance to the Arab Nation and the GCC region.

We are told that the HSBC Red has good Feng Shui and is the most appealing colour to the greatest number of people.

The flag for the Trucial States includes a 7 point star. There are also colours on the flag that could be useful. We would like to use the star symbol as part of the Corporate ID / Logo. We definitely do not want a relocated flag but the assets could be used.

http://en.wikipedia.org/wiki/Trucial_States

If this proves successful a suite of Corporate ID documents would be the next steps. Importantly, can we please ask to have the files in AI.

Many thanks,

Milton

Target Market(s)

Affluent Middle Eastern aged between 25-85

Industry/Entity Type

It Company

Logo Text

Trucial Capital LLC

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A LUXURY - HIGH END FINISH is very important
• Must fit to this website http://www.mahalthqa.com/home/index2
• Quite a slick look, the image of young dynamic, successful, reliable company.
• The star is going to be a useful icon.

Nice to have

• The Red colour was a suggestion based on research but not a must have. IF you can think of slicker colours please feel free to suggest.

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Files