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flyp Apparel - T-Shirts on Shopify
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This customer received 16 Shopify designs from 2 designers. They chose this Shopify design from Silverfox Studio as the winning design.
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US$250
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16 designs
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2 designers
Shopify Design Brief
Hi - I'm creating a new site to sell undershirts. The premise of the undershirt is that it has a U-neck shape so that your white undershirt does not show when you are wearing a button shirt. I want the site to be fun but still look stunning because I want to attract a certain clientele (business professionals with a sense of humor). I'm creating a funny video to post on the site to hopefully get some social media buzz.
I want the design to highlight the product but more importantly the lifestyle of the person who wears it. This is an undershirt so nobody really sees it and that's the point.
Since this is a single product that I want to sell, I want to make sure that the design works with Shopify. Since this is not for theme development, this design must work with an existing theme on Shopify (preferably free but if you must then no more than $75). You can choose the theme to design for.
Products:
* Single flyp undershirt in 4 sizes - S, M, L and XL
* 3 packs or 7 packs (buy 6 get 1 free)
* One-time purchase or subscription (delivery every 3 or 6 months) - I know this will require custom theme development
Attached you will find a very rough idea for the site and this was made before I had considered putting in a video (Wix template). It's going to be tough to catch lightning in a bottle much like Dollar Shave Club but that's what I'm hoping for.
Name of the company is flyp Apparel. Logo attached. Included .ai file which has some funky colors so please use the light blue color logo similar to the png's attached.
Here is the site for a competitor. There's much to be improved on the site but I include it here because the concept of the undershirt is the same: http://www.collectedthreads.com
Feel free to use stock images that I can purchase on the site that represents a young and cool vibe. I will be taking shots of the shirts for the product page so for now use some generic shirt please.
Updates
Project Deadline Extended
Reason: Please take a look at feedback for other designs. I'm hoping for my mockup to be an inspiration, not just re-skinning the mockup I created. Plus it must be based on a Shopify theme. Use stock images as necessary but keep the budget for purchasing images under $100.
Added Thursday, September 18, 2014
Target Market(s)
Male 30-50
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
