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Social Media Tool / Marketing Tool homepage design
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This customer received 50 web designs from 17 designers. They chose this web design from James as the winning design.
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US$785
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50 designs
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17 designers
Web Design Brief
We need a design template for a website to promote a web based technology / service. The product provide companies with a tools to generate business from social media web site.
We would like a homepage designed and an inner page of the site. This can be a contact us page or a sign up screen... Would also be good to have a design for the blog page of the site and static page i.e affiliates or advertiser page.
The feel of the site should reflect the fact that this is a social media tool but should not be too casual as we will have business clients so a blend between informal, practical and should communicate to business people (professional marketers)
Site should look friendly, thinking rounded edges rather than squared.
We have included logo design and like the idea of using the haxagonal shapes on the background in some way... Also included link to black on black design mock up that's not right as it's too heavy and does not appeal to any of the women we have shown it to. (50% of our audience)
http://design.demos.classicinformatics.com/ACE/designpresentation/html/mockup3.html
http://design.demos.classicinformatics.com/ACE/designpresentation/html/mockup1_2.html
http://design.demos.classicinformatics.com/ACE/designpresentation/html/inner-page1.html
Above link to design that's not right. The taxonomy is right just not the black on black design. We are happy to use black but not black on a black background.
Please consider that we have 4 user types we are trying to sell to on this page hence the 4 blocks on the homepage. Feel free to interparate this how you will could be good as hexagons? or blocks??
Have attached a powerpoint of site pages please take homepage and dummy content and sign up / form page or contact page.
I have also attached logos please only use logo with one coloured hexagon the other file (logo) does not have the hexagon coloured but does include a set of icons that could also be used.
logo font = Metrostyle extended
Updates
I have uploaded a powerpoint called likedesigns.ppt that are of designs I liked whilst flicking through work on designcrowd.com these sites mainly use black but I think are well laid out.
John
Added Monday, January 31, 2011
It would be great to see some more designs coming forward.
I thought it would be a good idea to update you on feedback.
1. We don't want big blocks of orange used
2. We like the examples we attached with black headers and footers called likedesigns.ppt
3. The design should fit on page no scrolling on home page
4. We like the use of hexagons knocked back colour / tone on background
5. We like this to look clean but friendly
6. Feel free to come up with your own icons
7. Don't want big stock images in the header prefer a graphic approach
Hope this is of help?
John
Added Wednesday, February 02, 2011
Project Deadline Extended
Reason: I have selected to increase the deadline as we feel we have a winner but just need a little longer to work things out with them.
Added Sunday, February 13, 2011
Target Market(s)
Young professional marketers at bluechip businesses. User of social media sites like linkedin / facebook and twitter.
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- should include linkedin, twitter and facebook icons (these will link to our profiles on these sites) Should feel friendly yet established, should feel social as this is a tool to market via social media. rounded edges / corners.
Should not have
- not old style fonts not fonts like times roman .. no squared (hard) corners.
