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Packaging Design Project
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This customer received 10 packaging designs from 5 designers. They chose this packaging design from an3 as the winning design.
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US$200
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10 designs
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5 designers
Packaging Design Brief
The product is a natural henna-based hair dye that is packaged in a box similar to what competing hair dyes are packaged in ( rectangular 6" x 3.5" x 1.5" paper board box). The brand name will be "Deja Vu" hair hair color. The product is intended for both men and women consumers.
If an image of the head/hair of a person is used on the front panel then one male and one female must be available. However, gender-neutral imagery may be used instead. Other deign features and colors would be the same for both Men's and Women's version. The female version would have the secondary brand name " Natural Silk" for females and "Just for Men" for males. The other attributes such as "easy application, non staining, covers 100% gray, permanent color, adds luster to hair" might be included on front panel. As this will be new, minor competing brand it may be useful to have colors commonly used on competitor's packages. Typically gold, dark brown, fall colors are used in the background with white/yellow lettering.
This hair product has "No Ammonia and No Hydrogen Peroxide". This is an important disclosure and must be in a space that stands out in the front Panel. The front panel must also have a prominent space that specifies the color of the dye in the box, "Natural Black" in this case. There are several other colors envisioned and different colors will be printed in this space depending on the contents.
The barcode must be placed on the back panel. There must be space allocated to print the composition of the dye (will be provided later). Images of the green leafy henna plant (against a black background) might be used on the back panel to emphasize the 'natural' aspect of the product.
Will provide additional text and ideas for improvement as we progress towards a design.
Industry/Entity Type
Hair
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Emphasize "natural" aspect of product. Have good imagery. Upscale feel of the design
Nice to have
- The design should be elegant and distinctive but it should not be too different in style from existing hair dye packages in the market, so it will be recognized easily a member of the class.