Logos for Eco Living YOGA - an online yoga products store

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This customer received 185 logo designs from 53 designers. They chose this logo design from Bri Williams-Powell as the winning design.
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Logo Design Brief
We want our company name in the logo. Our company is "Eco Living YOGA" (ecolivingyoga.com). We want the logo to imply an eco product, but we want it to be modern and stylish. We do not have a walk-in retail store and only sell on the internet.
We want a two part logo.
One that has a simple graphic that is distinguishable, and the main logo which has our name it. The simple graphic could be part of the main logo.
Ideally the simple logo should be circular.
We are currently upgrading the existing web site to a different technology. You design of the web site is not complete, so please do not worry about matching the colors to the site.
Designs that could be used for inspiration can be found on the following sites:
www.manduka.com
ecoyogastore.com.au
us.fotolia.com/id/14782034
Updates
Project Deadline Extended
Added Sunday, February 20, 2011
Project Deadline Extended
Added Tuesday, February 22, 2011
Project Deadline Extended
Added Tuesday, April 05, 2011
Target Market(s)
20-50 Year old yoga practitioners who are concerned with the environment, but who are not typical 'hippies". The proportion of males to females would be 40/60 m/f.
Industry/Entity Type
Internet
Logo Text
Eco Living YOGA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have green in the logo
Must be modern and fresh
Must easily convey an eco concept
It should have a global appeal
Nice to have
- A yoga concept int he logo would be nice, but not necessary.
We like the sloping "e" font as in the example web site shown above, but please try your imagination
Should not have
- It should not be dark or negative