• €600

• 32 designs

• 11 designers

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Graphic Design Brief

Hi DesignCrowd!

We are starting a new “Software as a Service” company with head offices in Cologne, Germany and development center in Athens, Greece. The name of our company is "Goodwin Solutions GmbH" or GS.

GS is a Business to Business (B2B) company. Our main service is a software solution targeted to online Travel industry that dynamically creates and sells travel packages and travel services online. We sell this service as a worldwide platform to Online Travel Agencies (OTA), Tour Operators (TO), Destination Management Companies (DMC) and Web Developers.

Our value proposition is solidity (German company) and reliability, combined with technical excellence and very sound domain knowledge. Our company combines reliability, experience with know-how and modern vision. Our solutions are unique and aim to open unlimited opportunities to our customers for their business success. We strongly believe in “win-win” cooperation with our clients.

Claim: Innovative and Agile Travel Technology “Made in Europe”

Mission: Transforming Travel Business Expertise into Leading IT Solutions for the Travel Industry

Tone of Communication: reliability, trustful, technological competence, expertise, a big company.

Our brand will use the GS acronym. This should be reflected in the Logo. A relevant example is General Electric’s using EG as its logo and main communication vehicle.

DON’Ts:
- Aircraft, globe or other typical "travel graphics"
- Extremely elegant/ abstract design
- Fun & playful
- Complicated & overloaded with graphics
- Ambiguous signs for different cultures and countries
DOs:
- Clear
- Positive
- Tech-oriented
- Easy to read
- Robust

Note1: Better less than too much.
Note2: Our main communication channels will be New Media (web, e-newsletters, e-mails, smartphone apps, Social Media).
Mandatories: Colors of the CI should include orange and light grey.

We ask for a package of:
- Logo design
- Stationary design
- Business card design
- Company signs
- Web templates (home page – internal page)
- e-mail signature
- e-Newsletter template

When the work will be done we will need a short style guide (typefaces, color palette, photo placement, graphic elements, co-branding).

Industry/Entity Type

Graphic Design

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