flyer for new electronic device

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This customer received 15 flyer designs from 6 designers. They chose this flyer design from TedAtkinson as the winning design.
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Flyer Design Brief
we are a Swiss company - small but global - launching a new electronic device on a B to B market - this flyer will be spread on trade shows and to customers all over the world. it will also sign our new visual identity.
based on our existing flyer, we need a simple but actual and attractive new flyer. we supply old flyer, to explain what we have, and the design of our new device. the flyer must contain some technical informations, around 8 to 10 lines maximum, 10 words to catch attention.
our device is designed for fruit and vegetable exporters, and more globally for perishable exporters - the device is identified on the marked of cold chain - it is usually put in cargoes, within reefer containers.
Target Market(s)
B to B - perishable exporters - food safety specialists - fruit & vegetable exporters ; logistic operators
Industry/Entity Type
Electronic
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- product visual, of course - few lines of technical features (we will supply right data) - reference to "cold chain" is a must - device name :
- I-Plug PDF logger
- logo of : PDF, european norms (EN 12830),
Nice to have
- something new…in the general product presentation - simple and clear, we will supply catchy sentence, what we need is a new design.
- suggestions of new font styles
Should not have
- fruits or vegetable images - we have multiple markets, from perishables to life science.