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The Warrior's Club Rebrand
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This customer received 45 logo designs from 21 designers. They chose this logo design from AFD as the winning design.
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US$160
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45 designs
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21 designers
Logo Design Brief
Redesign the logo for THE WARRIOR'S CLUB - an existing self defense/fitness facility whose mission is to empower individuals through the art of Brazilian Jiu Jitsu and Mixed Martial Arts; integrating the principles of both sports beyond the mat and into daily practices.
We cater to a wide range of clientele including men and women of all ages, professional athletes, law enforcement and military.
Target Market(s)
Primary: Adults ages 18-45 male & female.
Secondary: Parents of minors ages 6-17 male & female.
Industry/Entity Type
Club
Logo Text
The Warrior's Club
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The objectives for the redesign are:
- 1. To make our logo more "graphic" rather than our current hand drawn rendering (see old logos attached below). The new logo should be bold, eye catching & CLEAN.
- 2. The logo should be gender neutral.
- 3. The logo should translate well across all mediums (i.e. print, video, signage, etc.). Legibility is key (something that is currently a huge challenge for us).
- Again, the old logo is attached for your reference as well as the url to our existing website. www.thewarriorsclub.com.
Should not have
- "Cartoonish" illustrations.
