Exciting Unique Whiskey Stones Concept Needs a Retail Packaging Design
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This customer received 28 packaging designs from 10 designers. They chose this packaging design from tarokun as the winning design.
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Packaging Design Brief
We need a packaging design to help showcase our ceramic whiskey stone products. We have several unique shapes that we are looking to sell and want the packaging to be flexible enough to be used with and showcase each different shape.
You can see our product on our website: www.ice-drops.com
Also available on the website is our product launch video. The video and site may help to define the corporate personality we want to convey.
We think of the iceDrops design as Cool, Clean and Hip. We want the packaging design to emphasize these qualities.
The iceDrops will be sold in packages of 6 and the package should feature a window in order to see the shapes included (allowing us to use the same package for multiple shapes).
The packaging also needs to be able to hold the iceDrops securely. A cotton bag (see pictures) will need to be somewhere in the package (not necessarily visible).
The packaging should be designed for retail hanging.
Our logo is attached. Feel free to alter somewhat if necessary.
We have used blue in our designs before - specifically we have used #8ca9e3 color.
We are looking for unique and creative ideas - feel free to push the envelope!
Updates
Project Deadline Extended
Reason: Giving a few extra days on the end to allow folks to wrap up designs and to allow alterations to existing designs.
Added Sunday, September 21, 2014
Target Market(s)
Gifting market 25-55 predominantly female
Industry/Entity Type
Retail
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo
- Ceramic Whiskey Stones (as description)
- Hangable
- Product Window
- Insulates product from damage
- UPC code box
Nice to have
- Phrase: Undiluted Cool
Should not have
- Too much text