• US$400

• 93 designs

• 35 designers

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Logo Design Brief

We are branding our startup and need a logo that will be used on our website, business cards, marketing collateral, memo letterhead, presentations, marketing materials, etc.

About Us:
Discourse Analytics is an analytics and insights company that segments audiences to build issue-weighted profiles on both the individuals and micro-segments within an audience. We break an audience down through individualized profiles that are then clustered by weight and preference to build segments within an audience. These profiles build, correlate and calibrate over time.

The insights we develop bring contextual relevance to the activities within the group, audience or community in order to better understand the key drivers for activation. We identify proximity on issues and social connections which lead to better engagement strategies.

We are able to capture data through web, social and mobile platforms. The information we collect and analysis we conduct augments that of traditional social CRM tools. We move beyond the “who, what and where” to ascertain the “why.”

The top 3 things to communicate through the logo:
1. We are a B2B company
2. Our core product offering is analytics, audience clustering, modeling, insights, optimization, identify key drivers
3. We are distinguished from our competitors by ability to integrate with mobile/social enabled-flexible

Target Market(s)

B2B product; targeting marketing and advertising executives, fortune 500 companies in media, retail product, consumer product, finance

Industry/Entity Type

Marketing

Logo Text

Discourse Analytics

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No combination of Red + Blue, but can use Red and Blue separately; nothing resembling colors of US flag.