• US$320

• 84 designs

• 30 designers

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Logo Design Brief

We are seeking an original logo design for our business, Kelly Allen Insurance.

We are looking for an streamlined, modern look. We’re thinking that playing up the initials of “K” and “A” in the original logo symbol might work well, but are happy to see other design symbol alternatives. The logo should work well on a white background.

The primary use for our new logo will be for our new website, business cards, print ads, clothing and our vehicles.

We have attached a couple pictures of our founder, Kelly Allen. Kelly has these vibrant teal blue eyes and we'd like to play up this color in the overall logo design. Kelly is approachable, caring, friendly and an expert in her field.

About the Company:
Kelly Allen Insurance provides that personal care and expertise to her clients helping them simply select the very best supplemental health insurance, medicare and life insurance protection plans for their future.

Target Market(s)

Primary: Males 35-50 years old that own small to medium sized business.
Secondary: Male and female individuals turning 65 years old with children; middle class, educated, home-owners.

Industry/Entity Type

Business

Logo Text

Kelly Allen Insurance

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Original, streamlined, modern look (the font selection and symbol will be the most important elements of the winning design)
• 2) We’re thinking that playing up the initials of “K” and “A” in the original logo symbol might work well, but are happy to see other design symbol alternatives
• 3) The primary color will be this teal blue in the overall design ( a secondary color in the yellow/orange family can be included but we are open to alternatives or not at all)
• 4) Logo should work well on a white background
• 5) Have clean lines and be scalable to very small to very large

Nice to have

• The primary color will be this teal blue in the overall design (see the picture attached of Kelly and her eyes and teal in her shirt).
• A secondary color in the yellow/orange family can be included but we are open to alternative colors, neutral color additions or other concepts. We were thinking a hint of this yellow/orange family would create some warmth and caring feeling that we want to convene, but we want the primary feel to be this trademark teal blue for Kelly Allen.

Should not have

• Unoriginal clip art

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Files

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