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Logo Update for GenoTyping Center of America
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This customer received 55 logo designs from 25 designers. They chose this logo design from sourgraping as the winning design.
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US$320
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55 designs
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25 designers
Logo Design Brief
We need to modernize our current, home-grown logo (see GTCA logo.png file). We would like the logo to include the acronym GTCA, but be designed such that we could use it in conjunction with the full company name (GenoTyping Center of America) either below or next to the logo. For example, The Jackson Laboratory uses "JAX" as their logo, but often places "The Jackson Laboratory next to it (see attached JAX logo.gif image).
We request that the logo have red, white and blue incorporated into the design, but we don;t have any specific guidance as to how those colors can or should be used. Be creative!
Also, the current logo includes a stylistic "amplification curve" and an actual amplification curve chart is attached (amp curve.jpeg file). This is how the data we generate for clients is represented and clients will readily recognize it. We would like to have an amplification curve incorporated or implied is some fashion in the design.
Since our company's service involved testing of DNA, there may be value in incorporating imagery of DNA into the logo. Here are competing companies where you can view their logos: www.transnetyx.com, www.laragen.com and www.genewiz.com.
We worked with another company to get a few design alternative (see attached GTCA.pdf file), but we do not care for any on those designs.
Thanks in advance for your creative ideas!
Target Market(s)
Life Science research scientists in academic (universities and medical schools) and industrial (pharmaceutical/biotechnology) research organizations.
Logo Text
GTCA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Red, White & blue colors
- amplification curve incorporated (somehow)
Nice to have
- Logo design such that the full company name can be placed next to or below the logo and look good.
