Flyer Design For Building & Decorating Company

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This customer received 39 flyer designs from 13 designers. They chose this flyer design from Jay as the winning design.

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Flyer Design Brief

We need an A6 double-sided colour flyer for a letter-box marketing campaign. We are a building and decorating company based in West London. We saw a flyer that we liked and have attached it as an example of the sort of thing we're looking for (see attached files Example A6 Flyer - Front.png and Example A6 Flyer - Back.png). Please note that we're not expecting the designer to slavishly follow this design, more to use it as a jumping-off point.

The design must incorporate a strong call to action, e.g., Call Us For A Free, No-Obligation Quote.

The textual information that must be included in the flyer (contact methods, tagline, services, etc.) are included in the attached file Flyer Text.docx.

Also included as attachments are a selection of images used on our website (files bathroom.png, carpentry.png, decorating.jpg,
flooring.jpg, painting_decorating.jpg, repointing.jpg and work_ on_scaffold.jpg). Please include these images on the flyer (at least one image on each side), or use stock images if any of these are unsuitable.

The company logo will also need to be included in the flyer - see attached file logo.png

The images on our website have all had to be re-sized from the originals. I've attached a number of the original images to this brief, as these are the highest resolution versions of the images that we have. I would ask that you use the versions attached to the brief, but if you feel that other images from our website would work better on your flyer design, please let me know and I'll attach them to this brief.

Finally, we've attached guideline notes from our printer (see attached file Printer's Requirements.docx) - please ensure these are adhered to where relevant.

Target Market(s)

People in West London who require building or decorating work to be done on their properties.

Industry/Entity Type

Marketing


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A6 double-sided colour flyer using the text we provided and some of the images provided.

    The call to action must be prominent and eye-catching, as the only purpose of the flyer is to get recipients to contact our company for a quote.

Files
Download all files - 25.9 MB
DOCX
PNG
logo Wednesday, 19 December 2012 16:14:33
Wednesday, December 19, 2012
PNG
carpentry Wednesday, 19 December 2012 17:07:22
Wednesday, December 19, 2012
JPG
JPG
flooring Wednesday, 19 December 2012 17:08:40
Wednesday, December 19, 2012
JPG
bathroom Wednesday, 19 December 2012 17:12:06
Wednesday, December 19, 2012
JPG
JPG
JPG
paving_6 Thursday, 20 December 2012 11:16:28
Thursday, December 20, 2012
JPG
JPG
JPG
JPG
Payments
1st place
£105
Total
£105

Project Deadline
24 Dec 2012 15:04:38 UTC
Language

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