Mobile app business for restaurants needs new logo

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Contest winning design

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This customer received 64 logo designs from 20 designers. They chose this logo design from railaine as the winning design.

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Logo Design Brief

We are an entrepreneurial, new business that is creating a mobile app for getting deals and discounts from restaurants. We are seeking a logo that will serve as the visual anchor for our broader brand identify for our company.

Our company is a mobile app to help people find a “great deal on a great meal.” The service is called “Beekley,” meant to evoke an image of a British Butler, the epitome of personalized service.

Our concept for the logo is a butler’s hand holding a food tray with a dollar sign on the tray. We’re looking for a fun logo.

We are requesting three variants of the logo: flat, black-and-white, and “high impact.” The flat version will use the RGB 232 86 22 orange color. The black-and-white version shall be a grey-scale version. The “high impact” version gives the freedom to the designer to come up with a visually beautiful variation, which could include color gradients, etc.

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Updates

Hello, Thank you to all who have submitted designs. We are reviewing all of them now. One suggestion made by our team that we would like to see all of you try to incorporate. We are a mobile app, so if possible we'd like to see that incorporated into the design. Also, please remember that this design needs to support a logo, which means that it needs to be able to be very simple with few lines, and then scale up to more involved for larger designs.
Added Wednesday, October 01, 2014

Target Market(s)

Men and women ages 25-45. People who love to eat and save money.

Industry/Entity Type

Business

Logo Text

NONE


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Our primary color is RGB code 232 86 22 (orange). Please ensure this is used.

    Logo needs to scale to a number of sizes and applications including business cards, trade show booths, and icons for mobile apps. Please keep the overall aspect ratio as close to 1:1 as possible. But absolutely no aspect ratios greater than the golden ratio (1.6 to 1).
Payments
1st place
US$260
2nd place
US$100
Total
US$360

Project Deadline
08 Oct 2014 20:51:47 UTC
Language

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