Informational Landing Page Redesign

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This customer received 20 landing page designs from 7 designers. They chose this landing page design from pb as the winning design.
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Landing Page Design Brief
Alkaline Water Ionizer Reviews, reviews and provides information about water ionizers for users. The web site is supposed to be an "expert or researched based" We are looking to redesign the following landing page:
http://www.alkalinewaterionizerreviews.com/learn/what-is-alkaline-water
The design should be geared towards converting visitors into leads. We are looking for a redesign of the content section. The header and footer should be the same as the current site. The text and colors should be consistent with the current site but please feel free to make bold choices that work and add stock photos.
Target Market(s)
Ages 45+ with disposable income.
Industry/Entity Type
Learn
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The page must have the all current content. It also should have a web site form placed above the fold.
Please note you can change the designs of the "advertisements".
Nice to have
- Placement of social media elements so users can spread the page to friends, example facebook and google+ like buttons. A banner area that is capable of holding a rotating banner or video or banner.
Should not have
- Distractions from the goal, converting users to leads.
Distractions from the content, since the user is there to read.
Missing information and text, all information on the current page should appear on the redesign.
Deviations from the current header and footer.