• US$200

• 105 designs

• 13 designers

---

Logo Design Brief

We need a logo design for a new real estate agent team, Davis Property Advisory Group (DPAG), at the company Reece & Nichols in Kansas City, Kansas. The team specializes in working with sellers and homebuyers. The team's tagline "Advise : Research : Connect"

High Concept: Davis Property Advisory Group has a deep understanding of human dynamics in the Kansas City real estate market where they leverage new marketing insights and web applications; such as, social media, against traditional marketing in order to target high value customers with market leader authority.

We would like to see designs for logos if possible using the tagline (large, small, thumbnail, icon, favicon) using the colors dark grey, light grey, black, white, steel (metal look), red. All options and not all have to be in the design, but that is the basic palette. The team also will need to co-brand with their brokerage so go here to get a sense of the look of the brokerage firm and to make sure the design aligns with Reece & Nichols National Brand http://jasondavis.reeceandnichols.com/

Some adjectives to describe DPAG brand: Simple, Elegant, Sophisticated, Futuristic but with a hint of Traditional.

Think merging new and old. Like Carnegie Steel Company with Apple.

More Info:
Vision Statement
Real Estate services in the Kansas City Metropolitan Area have become a disappointment. This opinion has been expressed by homebuyers, home-sellers, real estate agents, real estate brokers, managers, and professionals in associated professions and trades. Reasons for this disappointment range from lack of customer service, to lack of empathy, to lack of effective tools for buyers and/or sellers, to a general decline in communication. Jason M Davis’s vision is that real estate in the Kansas City Market has become disorganized, inaccessible, complicated, and the standards of marketing presentation continue to decline.

Mission Statement
Jason M Davis’s mission is to dynamically change the way real estate services are presented and consumed by customers in the Kansas City market making it less complicated, more universally accessible, and raising the standards of presentation. By collaborating with the finest professionals in the business, and in related fields, such as Marketing, PR, Advertising, Consulting, Web, Print Media, Analytics, Search Optimization, and so forth; the company will increase its internal standards, and drive standards to a new level.

Target Market(s)

Geography - Johnson County, Kansas; Leawood, Kansas (Specifically) Overland Kansas (Specifically) Brookside Area, Kansas City, Missouri

Industry/Entity Type

Real Estate

Logo Text

Advise : Research : Connect

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• It is very important the design aligns with the parent company of Reece & Nichols http://jasondavis.reeceandnichols.com. The designer needs to take that into account. It doesn't need to be exactly right on with the parent brand, but the designer needs to take that into consideration. Co-branding, brand on brand leveraging.
  
  We still encourage you to "think outside the box."

Nice to have

• Merge new and old. Clean, concise, edgy, elegant.

Should not have

• Cartoon-ish feeling. Amateur. Unsophisticated.

---

Files

Download all files - 0.8 MB