• £340

• 28 designs

• 12 designers

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Logo Design Brief

Harder To Kill (HTK) is a personal training service, grappling club and clothing brand based in South West London. It has been set up as a venue for like minded people to receive Brazilian Jiu Jitsu training in friendly, ego free atmosphere. We believe strongly in “training for a life worth living”, and encourage using nutrition, physical training and martial arts to get the most out of the experiences that life has to offer.

The HTK clothing brand was originally intended to furnish the club’s members with branded grappling apparel, but has since expanded to include casual wear and make its products available to the general public. Our promise to our customers is that our products are "made by grapplers, for grapplers", and as such we strive to provide the highest quality garments that will stand the test of time and whatever life throws at them.

The design should aim to incorporate the duality of our philosophy. On the one hand we have the aggression and discipline of the martial arts, and on the other the fun, community aspect of friends coming together to learn from each other and have a good time.

The logo should include either the words "Harder To Kill" or the letters "HTK". I have included a couple of logos which I like to give some inspiration. As far as colour and the rest of the design, I will leave that up to you guys!

Industry/Entity Type

Training

Logo Text

HTK or Harder To Kill

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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