• US$200

• 61 designs

• 14 designers

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Logo Design Brief

We need a logo design for a new global community of amateur writers of short stories for children aged 5-12. We are on a mission to wonder-power little minds & hearts with values and skills needed in the 21st century. Our goal is to create a new genre in children's fiction that's based on wonder, rather than magic; relatable real-world heroes rather than imaginary superheros. Our initial focus is edutaining bedtime stories.

We would like to see typographic logo designs only. No graphics/illustrations. Colors: black, white, shades of gray. The final design should communicate unconditional commitment to wonder.

What we ARE looking for:
Aspirational but grounded in reality. Clean. Uncluttered. Unmistakably 21st century. Digital (all of our stories will be digitally published). Must appeal to ambitious professional moms & dads who are dead-set on doing everything they can to give their kids a good start in life. Cool. Elegant. Edgy. Ambitious. Clever.

What we are NOT looking for:
Colorful. Juvenile. Childish. Magical. Dreamy. Tapping into associations with past literary styles, printing presses, fairy tales, ink and handwriting.

Target Market(s)

Driven & ambitious parents of 5-12 year old kids. Tiger moms & dads.

Industry/Entity Type

Printing

Logo Text

wonder society

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No old-feeling styles.
  No illustrations or non-typographic graphics.
  No colors other than black, white & gray.
  No associations with paper-based creative writing of the last century. We are 100% digital - from writing to publishing.
  

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Files

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