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Vinotar - Delectable Discoveries
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This customer received 69 logo designs from 29 designers. They chose this logo design from Milos Jovic as the winning design.
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€120
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69 designs
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29 designers
Logo Design Brief
THE BUSINESS
The company’s core business is the import and sales of wine on the Dutch and wider Benelux market. We provide wines with unique character at a reasonable price. We will initially focus on and specialise in quality Bulgarian wines made from indigenous grape varieties, later expanding into other traditional wine regions in Europe.
TARGET GROUP
Our primary target group is businesses, such as: specialised wine retailers, internet stores, wholesalers, restaurants and bars. Our secondary target group is the consumer: wine lovers who are willing to experiment with new wines, 35-55 year old with medium to high income.
THE VISION
Our aim is to become a specialist in quality wines of origin and tradition. We want our customers and their customers to be able to discover the unknown wine regions of Europe at a reasonable price through our wines.
THE NAME
The name 'Vinotar' is a portmanteau word, a cross between 'vino' and 'avatar', avatar meaning incarnation or manifestation. The term avatar was originally associated with deities and wine is historically also associated with deities (e.g. Dionysus, or Zagreus - Thracian God of Wine). Nowadays, avatar is also used as a term in online profiles, where you could choose any character or symbol to represent you. So we are a manifestation of great quality wine with traditions dating back to the origins of the first recorded wine-making efforts in Europe.
Target Market(s)
Our primary target group is businesses, such as: specialised wine retailers, internet stores, wholesalers, restaurants and bars. Our secondary target group is the consumer: wine lovers who are willing to experiment with new wines, 35-55 year old with medium to high income.
Industry/Entity Type
Business
Logo Text
Vinotar
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- It would be nice if there was a logo version where our tag line is added to the logo: Delectable Discoveries. Perhaps underneath the logo text?