• US$400

• 89 designs

• 44 designers

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Logo Design Brief

Denver Trout Unlimited's (DTU) primary focus is to restore the degraded South Platte River through Denver. DTU stages an annual fishing tournament called the Carp Slam which is growing in notoriety and this is our main fundraiser for the South Platte Project.

DTU wants to establish a visual identity to market this tournament. The tournament takes place in the South Platte River in the Denver Metro area and participants are fishing in a very urban environment; surrounded by skyscrapers, under bridges covered with graffiti. We want a logo that is hip, edgy, bold and irreverent without being 'too much' for corporate sponsors.

The target audience is young, trend-setting, rock and roll, aggressive. This is not peaceful 'River Runs Through It' fly-fishing; this is gonzo, on the edge, inner-city fly-fishing.

The logo should feature a Carp, the text Carp Slam can be incorporated but a successful logo should also be able to stand alone without text as well.

Logos that have the right feel:
http://www.sabineoutdoors.com/images/gLoomis.jpg

http://johnlejeune.com/The_Blog/files/flyfishingfilmtourcomingto-aegmedia.jpg

http://i267.photobucket.com/albums/ii289/nickfro/Signatures/Seattle-Seahawks-Logo.gif

http://cbsminnesota.files.wordpress.com/2010/11/timberwolves-logo.jpg?w=420

Target Market(s)

21 to 40 years old, typically male, hip/urban, adventurous, alternative sportsmen - Gonzo, Guerilla fly-fishermen not peaceful, quiet stream river runs through it style

Industry/Entity Type

Environment

Logo Text

Carp Slam

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Carp

Nice to have

• tie in to Denver if it fits, don't want logo to get lost in details though

Should not have

• anything cutesy