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Nullegai Remedial Massage Logo Design Project
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This customer received 33 logo designs from 11 designers. They chose this logo design from Soula Vetter as the winning design.
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A$200
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33 designs
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11 designers
Logo Design Brief
We need a logo for a new, personal-service business based at Springfield on the NSW Central Coast. We provide remedial and relaxation massages to clients who experience and seek relief from muscle-related pain, discomfort and stress. We focus on the remedial - repair, recovery and healing - aspects of massage. 'Nullegai' is an Australian Aboriginal word that translates to the English 'We two' or 'The two of us'. Nullegai Remedial Massage continues a 20-year tradition of partnering with clients to help them achieve their objectives (we have also worked on communications projects but this is not the focus of this logo) . The final design should communicate partnership (between therapist and client) to achieve recovery and healing in a safe environment.
Updates
Thank you to all designers who contributed to our project. We have selected a design that we feel best reflects our brief. It was interesting and helpful to see how the brief was interpreted.
Added Monday, February 11, 2013
Target Market(s)
People 40 to 65 years old, with discretionary income, who experience muscle-related pain, discomfort and, or, stress, who know the benefits of massage
Industry/Entity Type
Communications
Logo Text
Nullegai Remedial Massage
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Symbolic representation of the notion of shared responsibility and partnership in achieving recovery and healing.
Use colours that convey sense of wellbeing, trustworthiness & confidence.
Focus on the remedial - repair, recovery and healing - aspects of massage.
Prefer a more abstract or drawn image.
Should not have
- New Age feel; avoid New Age and occult symbolism
Avoid women in the picture looking like they are ecstatic or undergoing beauty therapy.
No sexual innuendo. This is a professional business and the therapist wants to convey a sense of safety and propriety and professionalism.