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Logo Design Brief
WHO WE ARE:
PsychoAnalytix LLC is an agency emerging from the best snow on Earth - in Utah! Our group specializes in analyzing "big data" involving psychology; hence the name of our company.
We are the type of stats nerds who do our best work in a local coffee shop or a favorite pub. We are a group of 5 young, geeky, ambitious consultants with a heart.
WHAT WE NEED:
We need a logo design for our website, business cards, and invoices. We want a modern, geeky, sans serif look and feel. Nothing flashy or shiny. Please use colors from the palette which you can view here: http://colorschemedesigner.com/#3442fw0w0w0w0
WHAT WE LIKE:
We really like the logos currently used by Kanjoya and Google Play. Files are attached.
We are also really into emerging trends in data visualization. Take a look at this Google Images search for inspiration: http://bit.ly/UjmHtU
Updates
Dear designers,
Added Wednesday, January 02, 2013
Target Market(s)
Bloggers, TEDtalk types, NPR types: think Dan Ariely and Jad Abumrad
Industry/Entity Type
Coffee Shop
Logo Text
PsychoAnalytix
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should feature our company name and - only if it adds value to the look-and-feel - some abstract symbol.
The P and the A in our name should be capitalized.
Nice to have
- It is a bonus if you can include something from the world of statistics. Think graphs, charts, and other data visualization techniques.
If you think the logo looks better with LLC at the end, then include it. Otherwise, leave it out.
Sans serif typography preferred.
Should not have
- Please no references to a brain or Sigmund Freud.