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Crowdsourced design for a crowdsourcing company
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This customer received 181 logo designs from 66 designers. They chose this logo design from BeCreative as the winning design.
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US$300
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181 designs
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66 designers
Logo Design Brief
Work/Reduce, a new crowdsourcing tool for the advertising industry, needs an identity... and of course we're crowdsourcing it.
We're making things easier for people who get stuck doing boring, repetitive tasks on their computer. We get shit useful done for you. Your life gets better. That's it. No cliches, no bullshit.
Specifically, WorkReduce is like waving a magic wand at the most tedious parts of your day. Things like pulling data from systems, cleaning it, formatting it in spreadsheets. Copying & pasting pictures into powerpoints. Running quality checklists. All the things that when they pile up (and they always do), prevent you from being strategic.
Our tool is seamless to use -- almost like it's not there -- so our brand needs to be bold and memorable.
Bring it.
Updates
If you have any questions about what we're doing or what we want to look like, don't be shy!
Added Friday, October 10, 2014
Someone is getting paid! Love what I'm seeing, please keep it coming! If you're considering a submission but need more time, please let me know.
Added Friday, October 10, 2014
Keep these awesome designs coming! Our customers will be helping us select a final choice.
Added Wednesday, November 26, 2014
Target Market(s)
Our target market is 30 and younger, and working at a hip, downtown ad agency or ad technology company. They're discerning and have great taste. We're providing them solutions to annoying problems.
Industry/Entity Type
Advertising
Logo Text
Work/Reduce
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, non-derivitive, modern. Useful on a web page, business card, twitter profile and all that jazz.
Should not have
- Silhouettes of people. Frills. Baroque shit. Representations of crowds. Swooshes. You get the idea.