• A$310

• 136 designs

• 34 designers

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Logo Design Brief

Looking for Top Notch Designers looking to push their art in order to deliver a Trendy Logo Design for a Sports Helmet Visor Company.
SHOC - Sports Helmets Optical Conversions.
To start we need a logo design and then will seek packaging for our product and then re-design of our website.
Our age demographic is males between the ages of 12-28. We supply visors for both American football helmets and Lacrosse helmets. Our company is based in Australia, but our customers are mainly in North America. Currently our logo design features the words SHOC in ACDC letters. We are looking for something that brings a WOW factor and a more simple logo. We have considered some form of a lightning bolt. We look to expand into Sports goggles, so when designing the logo we really need to consider how it will look on the back of a goggle strap. We look to start with words and a graphic, but eventually remove the words and just use the graphic symbol. Our competitors are major sports companies like Nike, Under Armour and Oakley. So we need something that is cutting edge like these companies in order to attract similar customers. Our website is www.shocvisor.com this will assist with getting a feeling for our product.
We look to use this Logo across all of our branding and will want to display on Apparel, on our Website, on all of product packaging. Colors of the Logo really should be kept quite simple so that the Logo can be displayed in any color. If colors are to be used the preference is toward blues. Have included previous Logo designed by myself. Not looking to copy this design in any way. Just trying to provide some inspiration on things I like.

Target Market(s)

13-28 year old males mostly residing in North America. Sports both Lacrosse and American Football.

Industry/Entity Type

It Company

Logo Text

SHOC

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean easily recognizable design. Looking to utilize lightning in design. Logo must look good and be easily recognizable on the side of a pair of sunglasses or displayed on the back of pair of ski goggles.

Nice to have

• Would like to see Text with the Logo Graphic. Have selected multiple Logo Styles to give some artistic freedom. But again consider our competitors and the products we are looking to use the logo on.

Should not have

• Must stay away from company Electric's design as we will look to eventually capture similar customers.

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