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RSW Advertising - INFOMAPS
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This customer received 31 logo designs from 10 designers. They chose this logo design from Faraz Manzoor as the winning design.
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US$300
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31 designs
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10 designers
Logo Design Brief
Attractive and functional maps with supportive advertising.
Going to "Productize" this offering under "INFOMAPS.COM"
We are focused on Cape Cod & Islands
This leads to our "INFOBOARDS"
A unique marketing concept which is beneficial to local Chambers and Visitor Centers, Info-Boards provide detailed 4-color map and points of interest for visitors to a community.
Plus, Info-Boards provide an opportunity for local and regional businesses to advertise directly to this elusive market.
The visitor to the area is provided a large 4-color map of the region with points of interest highlighted...plus suggestions on accommodations, attractions and restaurants in the area.
Each Chamber of Commerce/Visitor Center is provided colorful, professional piece of communication for it's customer (visitor), in addition to receiving revenue from the partnership.
The advertiser is given the opportunity to communicate his four-color message to the ever-elusive transient market, with his business location spotted on the area map.
Info-boards inside Chambers and Visitor Centers have brochure holders to facilitate distribution of advertiser information.
Outside Info-Boards are generally lit via solar cell, which lights the Info-Board from sundown to sunup. Each Info-Board provides vital information 24 hours a day, every day of the year!
Target Market(s)
Tourist and Seasonal Residence
Logo Text
InfoMaps
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Recognizable Logo for future marketing (Hats, Polos and Sales Support, Staff, etc)
- Think Summer in the color pallette
Nice to have
- Product Identity - we own the rights to www.infomaps.com so this may be something to consider in the design
Should not have
- Concerned with the "I" concepts - I use to work at CMGi and also Apple's "I" product identification: iMac, iPod, iPhone, etc
