• US$210

• 58 designs

• 23 designers

---

Logo Design Brief

My firm needs a more professional looking logo than what we are using currently. I have attached our current logo (logo2finalcopy.jpg). We like the current imagery of the logo, as decribed below, but it is a little too complicated to put on letterhead, etc.

Our current logo is a combination of two images: a DNA helix and the iconic picture of the New York Central Building.

The incorporation of the DNA helix is meant to capture that we are focused in investments in the biotechnology sector (many images are available on the internet if you search "DNA helix" to give you a better idea and explanation).

The incorporation of the New York Central Building is taken from an iconic poster that I have attached (New-York-Central...jpg)). The New York Central Building, now called The Helmsley Building, is iconic as it was referred to being "At the gateway to a continent" because it marked where all of the newly constructed railroads connected the East Coast and the rest of the US in the 1930s. You can learn more about the New York Central Building here: http://en.wikipedia.org/wiki/Helmsley_Building
http://www.thecityreview.com/helmsley.html

The incorporation of the pyramidal top of the New York Central Building is meant to signify that our firm is the "gateway to the new world of biotechnology". The idea our firm is trying to convey is that we are the gateway to the risk and reward of the biotechnology industry just as the New York Central building was the gateway to the rest of the US via the newly built railway system.

PLEASE ADHERE TO THE PRINCIPLES OF GOOD LOGO DESIGN (http://www.logobird.com/the-principles-of-good-logo-design/)
Yes, there is a trade-off between simplicity and the imagery that we are requesting. It your job as the designer to try to find the right balance.

Thank you!

Target Market(s)

conservative bankers; consider how conservative other banking logos are: (JP Morgan Chase, Deutsche Bank, Goldman Sachs, UBS - you can find their logos here: http://thefmaa.files.wordpress.com/2007/05/ibinfo_logos.jpg

Industry/Entity Type

Asset Management

Logo Text

SBE

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• "SBE" text. the design has to be inspired by our firm's story, above, but does not need to incorporate the same imagery as our current logo.

Nice to have

• imagery described above: DNA helix and iconic imagery of the New York Central Building
  
  this logo will go on business cards, letterhead, website, etc.
  
  should be inspired by the poster of the the New York Central Building "at the gateway to a continent"

Should not have

• should not be too flashy - think conservative

---

Files

Download all files - 0.7 MB