Virtual Fitting Room Design

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This customer received 26 web designs from 9 designers. They chose this web design from IronWebDesign as the winning design.

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Web Design Brief

We need a new graphic design for our Virtual Fitting Room solution(See picture attached).
The company I represent, (www.fits.me) is a Virtual Fitting Room for apparel online shops. It helps shoppers to choose the size that fits.

How it works on the shopper's point of view:

-They browse the article pages and find one to buy (purple plain shirt for example).

-Then click on the Virtual Fitting Room link displayed on every apparel item's page.

-They access to the Virtual Fitting Room solution which opens up in a new pop-up window (picture attached).

This "Virtual Fitting Room" page must contain elements as seen in the picture attached:
brand logo and footnote,
help link,
The numbers for the steps "1", "2", "3",
"enter your measurements"
"Choose the size to wear"
Title "Fitting Room / Buy the size that fits"
Print Measuring Tape link
The measurement entry and size to wear has to use sliders
The garment photo background has to stay white.

However the design isn't frozen, all elements can be organized differently (Keep in mind that it needs to follow the natural shopping behaviour: 1-measure; 2-enter the measures in the system; 3-try different sizes)

Please follow the guidelines, the expected work is a complete redesign of our solution that matches top online retailer brand image (see section "target Market").

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Updates

Project Deadline Extended
Reason: The previous deadline was not enough to give 2 rounds of feedback to each participating designer.
Added Monday, March 07, 2011

Target Market(s)

Individuals aged 20 to 45 years old.

As a guideline for this design, keep in mind that you should match it with one top online retailer and get the inspirations from it (think as one of their clients).
Suggested retailers: ralph lauren, ...

Industry/Entity Type

Graphic Design


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Professional and clean
    Convey brand image
    Accessible for everyone (easy to understand)
    All key elements (buttons, measurements, ...)

    Update following the first submitted designs:


    We would recommend trying to give the design more air, minimalism, space – this might help create a less crowded space, that would have easier flow for the eye. The words to keep in mind should be professional and fashion-forward look.
    Perhaps playing with rounded, lightweight elements, or even hand-drawn lines might give it an interesting flow, reducing the hard lines of the designs submitted among the first (including our own example).
Nice to have
  • Good integration of the garment photography with the interface (measurements and sizes).
Should not have
  • Height of the design must be kept at 650 pixels (as seen in the example).
    It can be slightly wider than 900 pixels (around 1000 max)

Files
Download all files - 0.2 MB
JPG
7 Friday, 25 February 2011 13:43:49
Friday, February 25, 2011
JPG
7 Friday, 25 February 2011 13:59:24
Friday, February 25, 2011
Payments
1st place
US$250
Participation payments x 2
US$20
Total
US$290

Project Deadline
11 Mar 2011 14:00:00 UTC
Language

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