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Rare and Artisan Tea startup needs an attention grabbing logo for use on packaging and marketing
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This customer received 212 logo designs from 65 designers. They chose this logo design from Mandarina as the winning design.
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NZ$380
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212 designs
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65 designers
Logo Design Brief
The company is called NOMAD TEA MERCHANT. We will be importing premium teas to NZL as well as undertaking tea education, consultancy, etc.
The concept behind the name is that when people sip the tea they are transported to the unique place in the world where that tea grew. It might be China, Australia, Japan, Turkey...! Every sip is an open window to the world. Therefore, the 'picture' in the logo should be a window - this needs to be generic keeping in mind tea comes from China, Japan, India, Turkey, Africa. It could be a window to anywhere in the world. Read the words in the document attached. I have roughed up a logo for an example, but this is too Russian looking. In saying that, the logo does need to have 'exoticness'.
The window should be able to be used on its own at times (web material, etc.) but on packaging with appear with the words NOMAD under it. Black and white only. Clean and memorable design please.
*Please keep in mind that on rare occasions the words TEA MERCHANT may need to sit beneath the logo (small text).
Updates
So the brief asked for an exotic style window that could be used as a stand-alone graphic on marketing material. 40 designs so far and only a couple have actually made an attempt to do this (other than copy my example, which I stated was too Russian looking). Black and white only. Elegant, professional fonts. Please read the brief!
*****I have attached some basic concepts as to style of window. Please take a look at the file - "window concepts".
Added Saturday, October 25, 2014
Some people have submitted a "tent" type of design to fit with the nomad name. If you have something in mind along these lines, please don't hesitate to try it. Remember that the graphic will have to be used as a "stand alone" on design material so has to have meaning and impact.
Added Tuesday, October 28, 2014
Thank you to everyone who has submitted designs. We are down to the final two options and the designer is making small changes. We hope to finalise in the next day or so.
Regards, Felicia
Added Sunday, November 02, 2014
Target Market(s)
Audience: people who are knowledgeable about tea or coffee, who have money to spend on premium tea, who love travel and the world, who enjoy different cultures, who are attracted by something new and exotic.
Industry/Entity Type
Education
Logo Text
NOMAD
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professionalism and sophistication.
Presence - attention grabbing.
Should not have
- Casual, loopy or decorative fonts.
Cluttered look.