• US$160

• 149 designs

• 43 designers

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Logo Design Brief

We need a logo for a newly established company based in Oslo / Stockholm (Norway / Sweden) named Nordic Funding. We are developing an online platform for the facilitation of direct loans between individuals and small and medium sized businesses. This is typically referred to as crowdlending or peer-to-peer lending. The basic idea is to challenge banks, and create a saving and loaning process that is much more efficient, cheaper and transparent.

Eventually, we would like the web site and design to comprise elements of peer-to-peer (people), small enterprises as well as the Nordic region. Our goal is to have a simple and pure website.

As a starting point, we need to establish a good logo. We have initially played with dark blue as the colour, RGB 174067, however we are open for other ideas (it should not be green). We have also played with the idea of including the company's initials (NF) as part of the logo, but this is not a necessity.

We really would like the logo to underpin the industry's recent and expected growth. Additionally, for inspiration, it would be great if the logo captures both the traditional finance industry and the fast changing world in which we live. We like a logo that can be used on a stand-alone basis and on white background. We would like the company name to be part of the logo, but it could also be that the company name appears next or under the actual logo.

Target Market(s)

1. Small and medium sized businesses in the Nordic region (Scandinavia)
2. Individual investors and savers (most notably, persons aged 50 + with much spare time and excess capital, as well as persons from the "internet generation" - i.e. very accustomed to purchase goods and services and carry out similar transactions online

Industry/Entity Type

It Company

Logo Text

Nordic Funding

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Applicable on white background

Nice to have

• company name part of the logo, or just placed below / next to the logo
• Reflect the peer-to-peer concept as well as the Nordic region
• Best suited for online marketing and use, limited use on paper

Should not have

• The colour dark green is best avoided (a competitor uses it)
• Would be great if the logo is different from the most established crowdlending companies in the US and the UK (Lendingclub, prosper, zopa, fundingcircle)

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