• US$210

• 25 designs

• 11 designers

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Logo Design Brief

BEST Studio: Product Brief

Product description:
The product is designed by engineers of Allied Testing, a leading specialist QA and testing firm that provides services mainly to the trading and financial industry. Allied Testing’s clients are banks, stock exchanges, brokerage firms, leading financial institutions, algorithmic traders and software development houses for the financial industry.
BEST Studio is a product development and life-cycle management software suite. BEST is a simulation platform that can replicate market scenarios and conditions.
For more details on current logo and branding: www.alliedtesting.com

Communication needs:
The product will be launched during April (13th) at Trade Tech, the most important trade show of the finance technology arena. Trade Tech will take place in London.

The final logo will be used in every communication about the product, such as web pages, newsletters, marketing collateral, etc.

Product main features:
• Helps the company save money, by reducing time-to-market of a software or system.
• Makes software or systems more solid and stable, by enabling deeper testing during development and deployment.
• Allows simulations of major infrastructure changes, such as the location of a new data center, thereby improving decision-making and design of complex systems.

Target Market(s)

Target:
Marketplace: Finance and trading institutions (examples of clients would be Stock exchanges, Banks, Trading and financial information vendors, etc). These are all global multinational companies with big software development needs. If any of those companies deploys a system with problems, they will lose millions of dollars, reputation, etc. For such clients, reliable systems are key.
Communication Target: Decision makers in purchasing process: CIOs (Chief Information Office), CTOs (Chief Technology Office), CEOs, Head of Testing Department, Heads of Quality Assurance Departments, etc.
Users of the product:
Quality Assurance Engineers, Quality Testing engineers, programmers, developers

Industry/Entity Type

Communication

Logo Text

BEST Studio

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Even though Allied Testing makes the product, we want it to have its own identity and branding strategy. However, we want it be linked to Allied Testing’s brand. This should be achieved by giving the logo and visual reference, link or any element that relates the new logo to Allied Testing. It will also be communicated as BEST Studio, or it will include a “powered by” or just “by Allied Testing” tag line.
  Still, we want the product to be independent in terms of imaging and visual.

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Files

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