Flyer Design Project with ongoing regular work
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This customer received 47 flyer designs from 17 designers. They chose this flyer design from Dhiraj Rao as the winning design.
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Flyer Design Brief
We are a home delivery Company who specialise in two man home delivery of furniture for retail and trade businesses direct to the end user / customer. We need a sales flyer designed to start an ongoing regular campaign with different styles based on target customers. Our first 'batch' of printed flyers to be sent out will be aimed at companies based in Scotland requiring delivery throughout Scotland. and our second batch will be aimed at English Companies requiring delivery throughout Scotland. Although we deliver nationally we are keen to focus on the "Delivery throughout Scotland" aspect of our business, particularly for companies based in England and want to highlight this service. We want to give the impression of being a larger company and not a 'van & man' type business. with heavy emphasis on the high standards, professionalism and customer services. The design needs to be such that it will attract the attention of the recipient and not immediately thrown in the bin as junk mail. This ongoing campaign will require email templates to be created based on the printed flyers for follow up emails etc as part of an additional electronic campaign. Flyers will be printed onto decent quality card to enhance first impressions etc and add to overall sense of high end service. This project will be first of many for chosen designer as we expect to trial different styles and formats continually throughout this year. Our current website can be found at www.deliverclever.com We have already had logo designed by DesignCrowd member and have uploaded final copy files. The preferred logo is the one currently used on our website
Target Market(s)
Retailers, Internet Companies, and Manufacturers within the furniture industry who offer their customers home delivery by two men
Industry/Entity Type
Electronic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- focus on "Delivery throughout Scotland" - Specialists in Scotland., We've got Scotland covered etc
Nice to have
- confident, vibrant enthusiastic feel, Quality & substance over quantity. We do not want to compete on price. We don't do cheap deliveries because we are much better than other companies of this type. Do not want to appear desperate for the work, rather more of a case of you get what you pay for. We dont want to attract clients who are looking for cheap options but likewise do not want to appear too expensive for potential new clients
Should not have
- items or images that suggest we are a "van & man" company or very small