New mobile game company (Adacio) needs a logo design
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This customer received 176 logo designs from 42 designers. They chose this logo design from studio-sfp.com as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Cupertino called "Adacio". We develop both physical board games and mobile games. We would like to see designs that use the color red (at/near hex code bf1601). The logo should contain the word "adacio" (all lower case) as well as a distinctive symbol to identify the company. The symbol is up to the designer but it would be awesome to see something that implies action but also gives a nod to traditional board games.
The logo should work:
Red (potentially with black or gray) on white
The logo should also work monochrome:
White on red
Red on white
Black on white
White on black
References:
Zynga: http://allthingsd.com/files/2012/05/zynga-logo.jpeg
Nintendo: http://www.brightsideofnews.com/wp-content/uploads//2014/05/Nintendo_Logo.png
Lanica: https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcS0XZbjuWIhk7Wzb3yHl5qbZkLw_GvmOpu9t5l7bxZMwc8tQfag
Rovio: http://img4.wikia.nocookie.net/__cb20121203003445/starwars/images/5/5e/Rovio_logo.png
Hasbro: http://img1.wikia.nocookie.net/__cb20101102162430/logopedia/images/2/26/Hasbro_logo_new.png
Target Market(s)
Young adults (college age)
Industry/Entity Type
Games
Logo Text
adacio
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- * Distinctive/unique (non-derivative) symbol that can be used independently of the full logo/text (e.g. within a game icon). This symbol should scale well (with no changes) down to 20x20 pixels.
- * Distinctive/uncommon font (not arial, etc)
- * Just the word "adacio" (all lower case)
Should not have
- Symbols that are derivative/too close to existing (particularly game) companies.