Two expressions of a Payall Payment Systems and Payall logo are needed...
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This customer received 94 logo designs from 19 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
The logo for Payall Payment Systems will be viewed by banks and large corporations - so it can't be whimsical. It should be modern and ideally or perhaps reflect a "speedy" or even digital money feel - but not over-the-top. And, the word Payall should be able to standalone as a consumer brand reflected on the web site or even a prepaid Visa or MasterCard card. It would be great if the Payall Payment Systems logo was designed in such a way that the words Payment Systems could be removed and the Payall will work by itself. I like the use of iconic or symbolic treatments - as long as their relevant or relatable. Also, I prefer deep or medium blue and perhaps orange, or gray or even black.
Target Market(s)
Payall Payment Systems is banks and large corporations. Payall is targeted to consumers.
Industry/Entity Type
Digital
Logo Text
No logo text is needed
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I've posted a logo for my first company, WildCard Systems and I love this logo. The look, the feel, the relevant iconic treatment or use of the "wildcard" image works. I'm not looking for a copy of this for Payall - but use this as inspiration or context.
Should not have
- No red or green. Not fonts that are crazy.