Logo for IOS Design and Development Company
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This customer received 53 logo designs from 19 designers. They chose this logo design from hesan as the winning design.
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Logo Design Brief
The icon is for my company Digital Hindsight. This is a new iOS (iPhone / iPad) & web development company creating apps for many different industries, primarily education.
I'm looking for a clean design and probably most likely something based around the name rather than something too abstract. For example the name needs to be intact rather than the letters part of a symbol, though am hoping for the name to have an accompanying icon. Overall I am open to ideas.
Colors and fonts are up to you at this stage I have no predefined choices. Of course high contrast and readability is key and that will influence the choice of fonts and colors.
What I need my brand to convey is Professional but Creative. Innovative, well designed solutions. Small but clever.
Other logos I like:
Evernote
http://www.businessinsider.com.au/best-tech-startup-logos-and-designs-2013-10?op=1#evernotes-elephant-logo-is-similar-elephants-like-evernotes-cloud-notebook-never-forget-5
Soundcloud
http://www.businessinsider.com.au/best-tech-startup-logos-and-designs-2013-10?op=1#soundcloud-turns-half-of-its-cloud-logo-into-audio-waves-12
Fonts I have found that I like:
Metronic Pro Air
Sofia Pro Light
Factoria Book/Thin
Square Serif Light
Target Market(s)
Technically minded people.
People in education or corporate sectors (for consultancy work)
Industry/Entity Type
Digital
Logo Text
Digital Hindsight
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have full business name 'Digital Hindsight" and not an abbreviation. Also I need to to have a logo / icon to go along side. The logo needs to be able to be used as text and graphic or just text or even just icon in some cases. Primarily it will be both together.
Should not have
- The logo should not have people or animal characters. Shouldn't use eyes to represent "hindsight" unless very abstract.