• A$200

• 60 designs

• 38 designers

---

Logo Design Brief

Updated : The submissions so far have not ht the mark. They seem to be too busy and not representing the feeling a surfing can relate to. Keep it simple yet powerful. If you are going to use an icon it has to be very unique.


Design and create a logo/brand for www.huey.co.nz

The concept is based on the Mythology of the Surf God HUEY. The company is a clothes based around a surfing. The brand is modern and will one day rival Billabong, Quiksilver etc.... well maybe!

Huey is the God who creates surf (waves, and associated conditions), generally used humorously
"The spilt milk would be offered as a gift to Surf God Huey who would surely reward our kindness with sick waves"

More info here...

http://www.mountainman.com.au/surfi_06.htm

Not a lot of information is available about Huey but if your a surfer you can relate to it with passion and spiritual sense.

As surfing originated from Hawaii I would like the "Huey" brand to have a slightly polynesian and tropical taste but also modern and unique.

The logo will also be recognizable on a label of clothing.

Target Market(s)

Surfers male & female 18-40

Industry/Entity Type

Clothing

Logo Text

Huey

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Bold and solid text. The ocean is strong and powerful so would like to relate this in the logo.

Nice to have

• Solid brand. Color maybe 2,3,4 colors.

Should not have

• Clip art feel mash up.