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Generic Label Design for Kids Craft Kits
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This customer received 19 graphic designs from 7 designers. They chose this graphic design from CarolC as the winning design.
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US$140
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19 designs
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7 designers
Graphic Design Brief
I'm starting a new online / retail business that will package different craft materials and instructions into craft projects for kids from ages 2-12. I need a label for the front of the packages that looks professional. Although I'm interested in a very professional design (the kits will not be sold at a low cost) I'm also aiming for a 'natural' / crafty look to my packaging. The packaging will be hand-made with Kraft boxes / bags as the basic material. I will be adding hand-made embellishments to make the packaging look attractive (ex: a paper or crochet flower will be used to seal the packaging and hand-made twine ropes will be used as the handle). On the back of the package, I will be using a custom-made rubber stamp to imprint my Logo and Website address. I've included some pictures of packaging material that I really liked
Updates
Please see updated brief and new deadline, this should make the project much clearer and easier.
Added Wednesday, January 30, 2013
Project Deadline Extended
Reason: Waiting on some revised versions from designers that have already submitted
Added Monday, February 04, 2013
Target Market(s)
End user = kids but buyer = parents
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
The label design should include:
- A place for my logo at the top (it is a simple logo with the text: The Kraft Konnection in Google Fonts type Dancing Script. There is a small flower as the dot of the i in Konnection)
- You can use these colors: #eaeac5, #e5b7b7, #669899, #947057, #8cc1ba, #fbfaf3 or any other similar / complementary colors
- a placeholder for me to add in (through photoshop) a digital image of the actual craft that is included in the package
- a place where I can put a small description of the activity or point out some cool features of the project
- a place where I can indicate the age suitability of the product
- a place where I can detail a short description of the activity,what is included in the kit
Other requirements:
- my online store is similar to this one in design so you can visit this for inspiration on look and feel: http://san-francisco-cupcakes.myshopify.com/
- the files that you provide should allow me to resize the label if I need to change the dimensions of my packaging (vector preferred)
- the look and feel should be attractive for children but still professional and sticking to the look and feel for my online store
