New Zealand wildlife park logo design

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This customer received 61 logo designs from 18 designers. They chose this logo design from Alex Petersen as the winning design.
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We need to re-brand our current wildlife park logo which shows only a trout (fish). Our hands-on wildlife park is set in a natural New Zealand bush setting, and we prefer things to look as natural as possible. We currently use the silver fern emblem on black background for our staff uniform. All other advertising uses a green background.
We currently use the font dom very casual in capitals for 'Paradise Valley Springs' (which we like), and it would be nice to have 'Wildlife Park' included in the logo but not as bold as Paradise Valley Springs.
Also 'Rotorua, New Zealand' or 'Rotorua, NZ' included somehow would be good.
Target Market(s)
Mixed age group, from children up to older people.
Industry/Entity Type
Advertising
Logo Text
Paradise Valley Springs Wildlife Park
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Requirements
Nice to have
- May be nice to show the range of animals we have. A fallow deer, kea (bird), trout and male lion.
Should not have
- Do not want cartoons etc or anything that is too child orientated.