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women's knitwear label logo design
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This customer received 186 logo designs from 44 designers. They chose this logo design from kelly as the winning design.
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£290
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186 designs
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44 designers
Logo Design Brief
To create a logo and logo mark that perfectly expresses the look & feel of a new women's capsule knitwear label, Blankit.
Blankit is targeted at 25 - 40 year old affluent contemporary fashion focused women who appreciate superior fabric quality, British made knits, and heritage design features with an edgy twist.
The woman that wears Blankit is natural, feminine, eclectic, conscientious, quirky, romantic and artistic. (think Sophie Dahl, Emma Watson, Anna Friel, Cate Blanchet, Keira Knightly , Emilia Fox)
The Blankit logo should incorporate a complimentary and relevant illustration that acts as a recognisable crest or logo mark in itself if it were to be used without the wording, for example a bee (B for Blankit) or butterfly (the wings closed resemble a B), or a ball of wool to symbolise knitwear.
Favourable colours are chocolate brown, biscuit beige, white, soft blue and silver.
The Blankit logo should instantly express the personality of the brand - feminine quirkiness, and its British origins balanced with its global appeal.
The website must be included under the logo www.blankit-knitwear.com
Updates
Colourways that are best being received in the proposals are chocolate brown, white, silver, blue, lilac and peachy pink - a mix of at least 3 of these together.
Added Tuesday, March 15, 2011
Project Deadline Extended
Reason: We are still looking for the right logo design, please keep submitting your proposals.
Added Thursday, March 24, 2011
Target Market(s)
Blankit is targeted at 25 - 40 year old upmarket women with a keen interest in contemporary fashion and who appreciate superior fabric quality, and classic design features with an edgy twist.
Blankit customers also shop on my-wardrobe.com, net-a-porter.com, at Liberty of London, Harrods and Selfridges; on the Kings Road in London, Marylebone High Street and in Notting Hill. Other brands they love are Paul & Joe, Goat, Sandro, Zadig et Voltaire and Barbour.
Industry/Entity Type
Fashion
Logo Text
blankit
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be adaptable for garment labels, advertising, website use and personalised stationery.
Nice to have
- a logo mark that is as identifiable as the name itself so that even without the label name consumers understand its identity.
Should not have
- any urban or street references, should not be too old fashioned or fussy and not too pretty and frilly.