Genealogy Company - Lighthouse

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This customer received 50 logo designs from 23 designers. They chose this logo design from Aasim Farooq as the winning design.
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Logo Design Brief
Genealogical research and coaching business needs a logo; preferably a simple lighthouse with some light shining from it. To be used for a website and business cards as well as a letterhead template for printing as part of letters and reports. A lighthouse is my own personal symbol, but I think it is relevant to the business as I am shining a light on the past or on the path to access the past.
Target Market(s)
People buying genealogical research or coaching services; I would like to project accessibility as well as professionalism and reliability.
Industry/Entity Type
Printing
Logo Text
Connections Research - Genealogical Research and Consulting
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I envision a black and white (silhouette) design but some small bit of color is OK, too.