• US$320

• 104 designs

• 31 designers

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Logo Design Brief

BUSINESS INFORMATION
Cole-Tech Industries sells sanitary tubing, fittings and valves used in beverage, food processing, dairy, pharmaceutical, and industrial processing.

Web site: www.cole-tech.com

Cole-Tech Industries is in the process of re-branding. This new branding will need to convey a new philosophy and strategy which includes a new company name.

New Company name: CTEC Sanitary

WHAT SETS US APART
CTEC Sanitary will focus on two key differentiators: Service & Product Knowledge

CTEC Sanitary Brand Pillars:
LISTEN – Listen to customer’s needs, orders, issues and problems
DELIVER – Right product, on time, follow up, same day quotes, etc.
TRUE – True quality, service and performance

LOGO STYLE
Text: CTEC Sanitary
Logo can be composed of text only or text/symbol combination
The new CTEC Sanitary logo should project
STRONG/MASCULINE
CLEAN/MODERN/FORWARD -THINKING
RELIABILITY/CAN-DO ATTITUDE

Colors: Nearly every company in the industry is using a blue, blue/gray or red color scheme. We need a more distinctive color scheme to set us apart by avoiding these colors.

Avoid color gradients and 3D elements

Logo Applications: New logo will need to reproduce well on shirts, signage, letterheads, marketing/promotional materials, etc.

Industry/Entity Type

Industrial

Logo Text

CTEC Sanitary

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Avoid blue and red in designs
• Avoid gradients